Noon Sunglasses Co. is a fictional brand that I created for a class at Oregon State University. The goal of this project was to invent a company and then design an identity system that used a pictorial logo as well as a word mark. Noon is a brand of reasonably priced sunglasses marketed towards young women. Through my design, I wanted to communicate a fun, playful vibe that would appeal to women in their teens and twenties.
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