The Hop Shoppe is a cricket cookie brand that I created for my senior capstone/thesis. For this project, I designed the identity system, packaging, and also baked real cookies using actual cricket flour.
Cricket flour is a fantastic protein alternative that is not only healthy for you, but also healthy for the environment. Crickets are full of protein, iron, calcium, and tons of vitamins. Even better, raising crickets is way less harmful to the environment than raising cows, chickens or pigs.
Many other countries around the world have been consuming cricket protein for centuries as a normal part of their diet, and The Hop Shoppe aims to bring that idea to the United States. The goal is to normalize the idea of eating insects for the greater good of saving the environment and creating a healthier society.